Marketing Language: “Wraps” vs. “Tortillas”

"… [T]he bag of wraps cost 26¢ more than the tortillas.  Moreover, since there were only 6 wraps in the package of wraps, but 8 tortillas in the package of tortillas, each wrap cost 19¢ more than each tortilla… Mission has figured out that they can sell their product for a higher price if they name it ‘wraps’"

Marketing Language: “Wraps” vs. “Tortillas”

"… [T]he bag of wraps cost 26¢ more than the tortillas.  Moreover, since there were only 6 wraps in the package of wraps, but 8 tortillas in the package of tortillas, each wrap cost 19¢ more than each tortilla… Mission has figured out that they can sell their product for a higher price if they name it ‘wraps’"