Marketing Language: “Wraps” vs. “Tortillas”

"… [T]he bag of wraps cost 26¢ more than the tortillas.  Moreover, since there were only 6 wraps in the package of wraps, but 8 tortillas in the package of tortillas, each wrap cost 19¢ more than each tortilla… Mission has figured out that they can sell their product for a higher price if they name it ‘wraps’"

Marketing Language: “Wraps” vs. “Tortillas”

"… [T]he bag of wraps cost 26¢ more than the tortillas.  Moreover, since there were only 6 wraps in the package of wraps, but 8 tortillas in the package of tortillas, each wrap cost 19¢ more than each tortilla… Mission has figured out that they can sell their product for a higher price if they name it ‘wraps’"

"As a former actual curator, of like, actual art and whatnot, I think I’m fairly well positioned to say that you folks with your blog and your Tumblr and your whatever are not actually engaged in a practice of curation. Call it what you like: aggregating? Blogging? Choosing? Copyright infringing sometimes? But it’s not actually curation, or anything like it."